Uncategorized archivos - Quality Score Agency

09 Jan What is branding and how does it help the brand achieve its goals?

Posted at 13:43h in Adwords Advance, Adwords Basic, Adwords Searches, DIGITAL MARKETING, Ecommerce, Electronic Commerce, Facebook ADS, Marketing Online, Uncategorized by Cristian Conti 0 Comments

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A company must not only dedicate itself to selling its products and services, it must also make a name for itself among its public and position itself in the minds of consumers, directly or indirectly, as a reference brand. In other words, it has to...

09 Nov Add Promotions in Google Merchant Center – New

Posted at 17:10h in Adwords Searches, DIGITAL MARKETING, Ecommerce, Electronic Commerce, Uncategorized by Cristian Conti 0 Comments

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Given the unstable situation of Covid-19, Google continues to provide us with advertising on its platform through news. Previously we discussed the novelty of being able to do Google Shopping without having a data feed and that of the bestseller section. This time we bring you...

26 Oct Smart Shopping Campaigns

Posted at 11:59h in Adwords Searches, DIGITAL MARKETING, Ecommerce, Electronic Commerce, Uncategorized by Cristian Conti 0 Comments

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After a few months testing this type of Smart Shopping campaign, we have obtained results of all kinds in several of our clients, observing several positive and negative points in these types of campaigns. The negative point of these campaigns is the loss of control, since...

13 Oct Google Merchant Center Bestsellers

Posted at 11:33h in Adwords Searches, DIGITAL MARKETING, Ecommerce, Electronic Commerce, Uncategorized by Cristian Conti 0 Comments

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Google Merchant Center es una plataforma de Google necesaria para complementar la cuenta de Google Ads, especialmente si tienes un ecommerce y quieres crear una campaña de Google Shopping. Últimamente, Google está enriqueciendo la plataforma Merchant con novedades. En semanas anteriores, mi colega Cintia nos trajo...

02 Oct International Retail and its Trend

Posted at 12:41h in Adwords Advance, Adwords Basic, Adwords Searches, DIGITAL MARKETING, Ecommerce, Electronic Commerce, Facebook ADS, Marketing Online, Uncategorized by Cristian Conti 0 Comments

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There are two current issues that are global trends: customer-centric service and the use of technology as an ally. The survey (Retail and Consumer Goods Analytics), published in Consumer Goods magazine in 2018, reveals information about the North American scene, which follows these same standards. According to...

27 Apr What is Salesforce and its advantages in online marketing

Posted at 10:54h in Uncategorized by Adrian 0 Comments

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In the world of online marketing, knowing how to connect with customers is essential. For this reason, the software known as CRM is one of the essentials within any company. In this sense, we are going to talk about Salesforce . A program whose function is to manage the entire flow of...

16 Apr How does COVID-19 affect Google Ads?

Posted at 10:38h in Uncategorized by Adrian 0 Comments

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As we all know the situation we are going through with COVID-29 is not to the liking both nationally and internationally. However, we must know how this situation is affecting the digital world, specifically Internet paid advertising (Google ADS) In this article I want to highlight...

31 Jan How much does it cost to advertise on Booking

Posted at 11:01h in Uncategorized by Adrian 0 Comments

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Sales channels for hotels such as Booking are a very tempting proposal when it comes to making your business even more profitable. However, and first of all, it is important that you know how much it costs to advertise on platforms such as these, in which you will...

22 Jan What is remarketing and what is it for

Posted at 09:32h in Uncategorized by Adrian 0 Comments

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Online marketing is a very powerful tool at the same time difficult to reach our target audience. Within this discipline a set of terms related to it and the complete fall. A good example of this is the remarketing. Action aimed especially for users who...

17 Jan Practical guide on UTM codes: what they are and what they are for

Posted at 08:50h in Uncategorized by Adrian 0 Comments

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Knowing as much information as possible about the users who reach our website is very useful. In fact, more and more professionals have included the use of UTM codes in their marketing strategy. This is a really useful tool to complete Google Analytics statistics. This...